Amazon expertise, without the agency overhead
AdhocAMZ brings over a decade of hands-on Amazon experience managing $100K–$300K in monthly ad spend across 15+ brands. Personal service, real expertise, flexible scope.
AdhocAMZ at a glance
What we offer
Four services, done properly
A focused set of Amazon services delivered by someone who has managed everything from startup launches to $15M revenue accounts across Seller Central and Vendor Central.
PPC Advertising
Full-funnel sponsored advertising across Sponsored Products, Sponsored Brands, Sponsored Display, and retargeting — blending hands-on strategy with smart automation via Scale Insights. Currently managing $100K–$300K in monthly Amazon ad spend with a focus on ROAS that actually moves the needle.
- Full-funnel strategy: SP, SB, SD, retargeting, new-to-brand
- Campaign builds, bid rules, negation, and dayparting
- Weekly or bi-weekly written updates with performance insights
- Automation via Scale Insights + hands-on optimisation
- Budget planning and detailed reporting
Account Management
Day-to-day management of your Seller Central or Vendor Central account. Backed by experience managing 5–7 accounts generating $200K–$15M in annual revenue, including C-suite relationships and complex multi-channel operations. Built around long-term partnerships, not short-term contracts.
- Account health monitoring and proactive alerts
- Suppressed and flagged listing troubleshooting
- Flat file uploads, merges, and case escalation
- POA writing and support case management
- Internal team training on PPC, listings, and catalog
Listing Optimization
SEO-focused copywriting and conversion-optimised PDP strategy powered by Data Dive keyword research. From titles and bullets through to A+ Content planning and image flow consultation — built to rank and convert across any category.
- SEO-focused titles, bullets, and descriptions (via Data Dive)
- Backend keyword research and integration
- Conversion-optimised PDP strategy and audits
- A+ Content planning and copy
- Variation structure and image flow consultation
Strategy & Consulting
Strategic audits, launch planning, and marketplace expansion consulting — drawing on experience across both agency and in-house environments. Available as a one-off engagement or ongoing advisory. Includes internal team training on PPC, listings, and catalog management.
- Strategic account and market audits
- Product launch planning and execution
- Marketplace expansion strategy
- Internal team training sessions
- Complimentary initial consultation by email
About AdhocAMZ
Built on real Amazon experience
AdhocAMZ is an independent Amazon services practice, built on a decade of experience across agencies, brands, and freelance work.
Who is AdhocAMZ?
AdhocAMZ brings over a decade of experience helping brands succeed on Amazon, from private label startups to multi-channel retailers. Our experience spans both in-house and agency-side work, and since 2020 we've operated independently, partnering directly with brand owners to drive growth.
Our core focus areas are PPC management and listing optimization. We currently manage $100K–$300K in monthly Amazon ad spend, blending hands-on strategy with smart automation through Scale Insights. For keyword research and listing builds, we rely on Data Dive to drive SEO performance and conversion.
AdhocAMZ is an independent practice, not a large agency. We work with experienced VAs who help execute repeatable day-to-day tasks, which means you get the personal attention of a specialist with the capacity to scale. We build long-term relationships with brands that want clarity, consistency, and growth, and we're also open to project-based work, especially when it leads to repeatable systems or ongoing support.
We offer a complimentary initial consultation by email to align on goals and see if we're a good fit. Reach out any time.
Sr. Account Manager
Buy Box Experts
September 2018 – Present
Managing 5–7 accounts generating $200K–$15M in annual revenue. Developing advertising strategy, managing monthly budgets up to $230K, and building long-term relationships with enterprise-level brand partners. Experience working with C-level executives across SMB and SME organisations.
Assistant Brand Manager
The Cairn Company
February 2017 – September 2018
Managed and maintained all Amazon ad campaigns. Initiated and managed new item creation and seasonal launches. Developed merchandising strategy coordinating with broader marketing initiatives across the hardgoods category.
Inventory Manager
Sioeye Inc.
March 2016 – December 2016
Established supply chain with manufacturer in China. Implemented inventory management system. Set up automated order fulfillment network through Shopify and Amazon FBA. Attended Outdoor Retailer 2016 as brand representative.
Track record
Real results for real brands
A selection of the work delivered across 15+ brands since 2014 — from consumer goods and food to outdoor, lifestyle, and sustainability.
Client spotlight — 5-year engagement
Spangler Candy Company — $26.9M in ad-attributed sales
Spangler Candy — makers of Dum Dums, Necco Wafers, and Spangler Candy Canes — has been an AdhocAMZ client since 2020. Managing their Amazon Ads across multiple countries, we have delivered consistent growth in sponsored sales and brand visibility over a five-year ongoing engagement at the brand's scale.
Scope of experience
Across 10+ years on Amazon, AdhocAMZ has delivered PPC management, account management, listing optimisation, and growth strategy for brands ranging from emerging DTC labels to established national consumer goods companies.
Category experience spans outdoor gear, food and confectionery, baby products, lifestyle, sustainability, and consumer electronics — with accounts managed across Seller Central and Vendor Central on Amazon US and EU marketplaces.
Agency background includes Sr. Account Manager at Buy Box Experts, one of the leading Amazon-specialist agencies, managing accounts generating up to $15M in annual revenue with monthly advertising budgets up to $230K.
Brands we've supported
A selection of brands supported since 2014 through direct, agency, and subcontract work — across consumer goods, outdoor, food, lifestyle, and sustainability categories.
Tools & marketplaces
How we work and where we operate
Professional-grade tooling for every engagement, and active experience across Amazon and beyond.
Software & tools
Best-in-class tools that power our PPC and listing work.
Scale Insights
Advertising automation platform used for bid rules, dayparting, and campaign-level automation across all PPC engagements. Enables smarter, faster optimisation at scale without sacrificing strategic control.
Data Dive
Keyword research and listing optimisation platform used to build SEO-driven product listings. Powers all listing optimisation engagements — from keyword discovery through to title, bullet, and backend copy strategy.
Marketplaces
We manage accounts and campaigns across the following platforms.
Amazon US
amazon.com — Seller Central & Vendor Central
Amazon EU
amazon.co.uk, .de, .fr, .es, .it and more
Decathlon EU
Decathlon marketplace — sports & outdoor
Client reviews
What clients say about working with AdhocAMZ
Most of our work comes through referrals. Here is what clients have said — including verified reviews from Upwork.
[He] is one of the best people I have ever hired and gotten to know because he is honest, wicked smart and genuinely cares about his work and the client. His understanding of the Amazon business is built from his vast experience starting from the ground floor. Whether you have a small business or doing significant dollars on Amazon with complex catalogs, competitive set or logistics, you could not be in better hands to drive growth and profitability. Simply one of the best account managers I have worked with in my 25 years in retail and the last 14 years working with over 200 brands on Amazon.
VP Digital Commerce, Quickfire LLC
I've completed several successful consulting engagements with [AdhocAMZ]. He's definitely one of the top Amazon pros on Upwork.
Amazon listing for new product · 5.0 ★
I have worked with many Amazon consultants and freelancers and [the consultant's] knowledge and command of the platform is exceptional. Thank you!
Amazon Listing Keyword Research · 5.0 ★
Highly knowledgeable and great communication throughout. Met deadlines with high-quality output.
Amazon Account Health Audit · 5.0 ★
One of the best consultants I have worked with. Highly recommend!
Amazon Product Launch Consulting · 5.0 ★
Excellent knowledge of the Amazon ecosystem. [The consultant] is able to assess product opportunities and create a growth strategy tailored to my brand.
Amazon Product Launch Consulting · 5.0 ★
On-time delivery with high quality and excellent communication. I highly recommend working with [AdhocAMZ] for Amazon optimization.
Keyword Research & Listing Optimization · 5.0 ★
How we think
Documented processes, not guesswork
Every engagement is backed by a structured, repeatable methodology built from a decade of hands-on Amazon experience. Here is how we approach the four core disciplines.
PPC campaign analysis
Before touching a bid, we run a structured cross-report analysis combining Sponsored Brands Search Query Performance, Sponsored Products Search Term data, and Impression Share reports. This gives us a complete picture of how your campaigns are — or aren't — capturing your highest-value search terms.
- Identify whether top search terms are captured directly, collaterally, or not at all
- Map impression share and rank against actual spend and conversion data
- Surface gaps between brand-level visibility and product-level ad coverage
- Prioritise optimisation effort based on volume-weighted opportunity, not gut feel
Keyword intent segmentation
Most PPC managers group keywords by product. We group them by shopper intent — which is what actually determines whether a search converts. Our process analyses recurring patterns in your search term data to identify distinct intent clusters, then builds negative keyword strategies that route traffic cleanly between campaigns without over-blocking.
- Discover intent themes directly from your search term data — no assumptions imposed
- Segment into subgroups based on meaningful differences in shopper behaviour
- Generate precision negatives that isolate intent between campaigns
- Validate routing logic with collision testing before implementation
Data-driven bid optimisation
We build bid rule stacks from your actual performance data — not industry benchmarks or platform defaults. By analysing keyword-level conversion rates, ACOS, and order volume by match type, we derive dynamic thresholds that reflect how your specific account performs, then automate execution accordingly.
- Tier keywords into performance bands using percentile analysis of your own data
- Build separate rule stacks per match type — Exact, Phrase, and Broad behave differently
- Set bid targets based on your actual CVR and ACOS distribution, not static guesses
- Automate execution via Scale Insights while retaining full strategic control
Listing optimisation workflow
Our listing process starts with market analysis and ends with ongoing rank tracking — powered by Data Dive at every stage. We build keyword strategies from competitor data, write copy that targets high-impact terms, and monitor organic rank shifts after launch to keep listings performing over time.
- Market analysis — audit listings, ad performance, and competitor keyword presence
- Keyword strategy — build a focused niche plan using Data Dive competitor insights
- Listing build — optimise title, bullets, and description around top-performing terms
- Ongoing tracking — monitor organic rank and share of voice, refresh SEO as needed
Every process is documented and repeatable
We use structured SOPs for every engagement — so the quality of work doesn't depend on having a good day. It's built into the process.
The process
Simple from the start
No lengthy onboarding or discovery workshops. We keep it straightforward so you get help quickly.
Free initial consultation
Email us to align on your goals and see if we're a good fit. No obligation — just a straight conversation.
Agree on scope
We agree what needs doing, at what price, and by when — in writing, before anything starts. No surprises, no hidden fees.
We get to work
Work gets done with regular updates. You stay in control throughout and can make changes or pause at any time.
Pricing
Straightforward pricing
Every project is scoped individually. Contact us with what you need and we will give you a clear, honest quote before any work begins.
We work on a project or retainer basis depending on what makes sense for your situation. A one-off listing optimization is priced differently to ongoing PPC management — and that is how it should be.
We are built for jobs that are too small for big agencies but too important to hand to someone without real experience. Whatever the size of the task, you will get a clear scope and a fixed price agreed upfront.
To get a quote, just tell us what you need. We offer a complimentary initial consultation by email to understand your situation before any commitment.
Request a quote
Data & privacy
How we handle your data
We take data protection seriously. A plain-English summary of how we collect, use, and protect your information in compliance with Amazon's Data Protection Policy.
Data we collect
- Business and contact information you provide when enquiring or onboarding (name, company, email)
- Amazon seller data accessed through the permissions you grant, strictly limited to the roles you authorise for each engagement
- Website usage data via standard analytics — anonymised, no personally identifiable information
- Communication records for support and service delivery
How we use your data
- To deliver the Amazon services you have engaged us to provide — nothing else
- To communicate with you about your account, work in progress, and updates
- To comply with Amazon's Data Protection Policy and applicable privacy regulations
- We never sell your data or share it beyond what is necessary to deliver your services
Data sharing & retention
- Amazon seller data is accessed only in connection with work you have authorised, using role-based permissions
- We use a small number of compliant tools for project management and communications — data shared is the minimum necessary
- Personal data is retained for the duration of our engagement and deleted within 30 days of contract end on request
- You can revoke Amazon account access at any time through Seller Central User Permissions
Your rights
- You can request access to, correction of, or deletion of your personal data at any time
- You can withdraw consent or revoke Amazon account access at any point
- To exercise your rights or ask data-related questions, contact contact@adhocamz.com
- You have the right to raise a complaint with your applicable data protection authority
This summary reflects our commitment to Amazon's Data Protection Policy and Acceptable Use Policy. For questions, contact contact@adhocamz.com.
Get in touch
Tell us what you need
Whether it is a quick question or a full project brief, get in touch and we will come back to you within one business day. Start with a free initial consultation by email — no sales process, just a straight conversation about whether we can help.